We are just two people who are passionate about health, fitness and technology. We want to create a product that will allow people to practice functional fitness with better technique, progress faster, while staying healthy and injury free.

We believe fitness and health should be accessible to everyone. This is why we created Form First as an independent mobile technology. There is no special equipment needed and no expensive trackers. It is a plug and play.

We want to offer users state of the art AI technology, but still put people first. We believe in being fully transparent in what we do.

Hope you will join us on our journey of making fitness accessible again.

Lora Alexandrova


Peter Majchrak


We believe that all athletes should have access to high-end technology without the high-end price tag.


  • Be Lean – We strive to be efficient with no wastage
  • People First –¬†Our employees and our customers. We believe if we focus on them, the rest will follow.
  • Fairness and Integrity – We are fair in everything we do, even if it does not serve our personal agenda.
  • Continuous Improvement – Perfection is a destination, but we are in for the ride. We believe we can always do better.

*Athletes – If you care about your health and fitness, you are an athlete